1Just thought of sharing my experience in working with analytics tools .Before code and implementation there are lot of efforts involved in the analytical process in Project.
What are analytic solutions???
I would like to list some of common solution used for sitectalayst.
I will disucss in detail about all these solution in upcoming post.
External Channel Measurement
Advanced Download Tracking
Self Service Support
Internal Campaign Optimization
Product Category Optimization
When a new client comes in,there is requirement template which needs to be filled in by the client based on different analytics solution matching their requirements.
Once that is done ,send the technical specification document tot he developers for code implementation.After code is implemented,test the code using reporting test case with screenshots.
After testing ,generate sample reports /dashboards matching requirement and send it to the client.
Process flow for analytical projects
Requirement Gathering: Initial discussion and gathering requirement from the client
Design: A Solution design document and technical solution document will then be created to be able to measure marketing tactics, website behavior and end-action conversions on each website
Testing :Implementation will be tested and validated as per technical specification document
Report: Reporting, Benchmarking and Analysis can then be performed to provide insight to the client
Analyze: Analysis on sites will be performed to identify quick wins
Optimize: Optimization of sites and business can then commence through various testing methodologies including A/B, MVT and Behavioral Targeting